Akamedics - Digital Platform Redesign

My Role

~ Lead website designer
Redesigned Akamedics’ site with WordPress + Next.js/React integration, implementing modular UI, SEO optimization, and performance enhancements.

Timeline

~ 2.5 Months
(June 2025 - August 2025)

Impact

The redesign resulted in a 170%+ rise in active users and a 950% + growth in page views, significantly boosting course sales and lead generation.

https://akamedics.com

About this Project

I joined Akamedics Ltd as a Digital Solutions Engineer, a health-tech company based in Leicester, UK, that provides e-learning courses to medical students worldwide with a focus on anaesthesia exam preparation. I led the redesign of their e-learning platforms, which primarily included the website and, secondarily, the learning management system used for managing their courses. My role involved re-engineering the WordPress site by integrating custom Next.js and React components, optimizing SEO, and setting up analytics for performance tracking. The project not only modernized the platform’s UI/UX but also improved scalability, maintainability, and overall engagement with its growing community of medical students.

Objective

To enhance user experience, improve engagement, and provide a more dynamic and scalable digital presence for Akamedics through a new strategic redesign of the website.

Design and Developments

  • Why it’s better than existing solutions
      - Engaging & Updated Visuals
      - Comprehensive Course Pages
      - Faculty Profiles & Team Representation
      - Dynamic & Up-to-Date Content
      - Improved Navigation & User Experience
      - Social Media & Community Engagement
      - Merchandising & E-Commerce Potential improved

Former User Flow of Home page (for illustration) ->
Redesigned User Flow

* The new design transformed the platform from a static, single-page layout into a connected system of dynamic pages. This shift not only improved aesthetics with a cleaner, modern interface but also enhanced user engagement by making navigation more intuitive and interactive — as illustrated in the site map below.

  • Wireframe-based Site Map

  • Actual Website Based on the Wireframe-based Site Map (After couple of modifications in project development)

  • Tools & Platforms Used

Clickup (Project Management)
Github (Version Control) https://github.com/Akamedics/Portfolio-Web-app

  • Other tools :

WordPress Github

  • Timeline of the project

Summary

The Akamedics Website redesign was a comprehensive effort to modernize the company’s digital presence and improve its learning platform for medical students worldwide. By integrating Next.js and React with WordPress, optimizing SEO, and implementing analytics, the project delivered a faster, scalable, and user-friendly experience. Alongside technical improvements, the redesign also drove measurable business impact through increased engagement, lead generation, and course sales — positioning the platform for sustainable growth in the e-learning space.